old logo vs. new logo design
Here is a preview on the new design of the hooeey logo. It is totally different. The old one has a kind of a flourish character. While creating the new one we omitted the round corners. Instead we decided to go for a clear and straight design. Our intention was it to create a logo which indicates what hooeey is all about. A second issue was to make the core features more obvious and throughout the benefits for its user more transparent.
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We decided to use three tags to describe hooeeys’ main features - this is the common way nowadays within the web2.0 “bubble”.
record - your entire web browse history as you control the recording
retrieve - more relevant search results through tagging and commenting add additional information to the URL
analyze - your own search behavior see where you spend most of your time, and how long you were browsing on which day.